Corporate Film Production – Avoid The Hype And Stick To A Plan
Nowadays individuals are in a mad rush. While we are viewing material and video productions for business purposes, we’re turned off in a short time. Viewing a corporate film from a perfume or watch manufacturer generally seems to grab our attention more because they are items which causes us to be feel better about ourselves – we will have time for things about us! However, if it comes to business applications we’re in a mad rush.
For that reason, always determine a plan for your corporate movie to get a message across quickly. You must plan the movie in five main parts:
1. An organization introduction – what we do and who we are
2. A reference to quality builds trust – brag slightly but get it done briefly
3. Your product or service – what makes them so competent
4. Employees are devoted to the cause
5. Our pre-and-post sales service is vital to you and to us – here’s the way we realize success
Remember, a corporate film should be exactly that, nonetheless it doesn’t mean that you can’t throw in a few added effects and neat camera work making it all be noticeable.
The first thing to do is make a plan of the method that you want the film to be structured. What you will say first and which details you are likely to get across early. You’ll have about ten seconds or so to grab people and I would recommend a good visual shot or effect to hook them in.
There is no doubt that people are now in an age where we are more and more aware of creative film making. An illustration is the film Avatar. Love it or hate it, the film was ahead of its time in lots of ways. I am not saying go for expensive animation techniques but you will need to come up with something somewhat rather unique in content to get people interested.
Because of this, it really is worth sitting down together with your creative team to consider up an angle. What’s going to make our production different – should you it right it could possibly go viral.
For example, considered one of the best openings would be to slowly walk from the car park of the main building to the front door or reception desk the place that the receptionist greets you – remember this is all nice and evenly paced. When you come to edit this part it might look quite tame on the natural speed, but quicken things a little and you’ve got a rather nice intro for a video. Give a voice over having a catchy line like “As soon as our customers arrive, they are welcomed quicky and with the respect they deserve” – too cheesy?
Obviously, this can be you, but a properly worked intro using a nice little bit of music, followed by a good clear voice could possibly get people interested quickly.
You can then focus on the meat of the movie which should give full attention to building credibility to your products and pre-and-post purchase. Always limit product shots to just a few seconds. It is possible to summarize what your merchandise do and their associated applications here but don’t do too much this part.
You may also use products being a background shot to a interview. This is often used via a chroma key effect in which you offer a blue or green screen behind the individual you are interviewing. You will take the shot as normal and edit it or ‘key out’ the green or blue and drop in product images or animation instead. This works really well and will provide an extremely nice visual effect.
Finally, the sign off should leave them with a short portion of your corporate message or mission statement. Again, don’t go into an excessive amount of detail here. Just provide a final narrative that sums up the video and a subtle take further action point.
Remember to test out your business videos and experiment with techniques, effects and transitions within the editing stage. Whatever happens, plan your video well, enjoy yourself and become as creative as your budget and time-frame will permit.
This entry was posted on Saturday, January 28th, 2012 at 4:50 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.